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Es gibt eine gleichnamige Website, auf der wird Werbung für eine einschlägige Buchpublikation gemacht. Das muss man aber gar nicht mal kaufen, um wenigstens etwas schlauer zu werden. Der Mann gibt nämlich Newsletters raus und darin steht dann auch immer was ziemlich Verwertbares. Hier mal eine Kostprobe vom neusten Newsletter:
Falls das jemand als hier im Forum verpönte Werbung auffasst: Mir doch egal
> -----Ursprüngliche Nachricht-----
> Von: info ät secretsofsongwriting dot com
> Gesendet: 21.07.06 20:53:15
> An: awardwinner ät *** dot de
> Betreff: Songwriter's Quick Tips Newsletter
> ********************************************
> The SONGWRITER’S QUICK-TIPS NEWSLETTER
> July 21, 2006
> ********************************************
> By Gary Ewer
>
> Welcome to the July 21, 2006 edition of the Songwriter's Quick-Tips
> Newsletter. It's offered free to purchasers of "The Essential Secrets
> of Songwriting" and to those who have subscribed on the website.
>
> I've been speaking to budding songwriters recently, and I have found
> a similar comment from almost all of them: "I can't get people
> excited about my music." Without sounding harsh (I hope!) I found
> myself replying, "Perhaps your music isn't exciting." The excitement
> level of music is hard to define. Some music isn't supposed to get
> the heart pounding, but if it isn't exciting listeners on some level,
> you have some fixing to do. This edition of the newsletter will
> hopefully get you thinking in the right direction.
>
> All of the ideas and techniques discussed in this newsletter are
> based on the eleven principles found in "The Essential Secrets of
> Songwriting." If you haven't read that e-book, you need to get it,
> and get going! Find it at:
> <http://www.secretsofsongwriting.com/prepurchase2.html>
>
> Please forward this email to any songwriter you know who could use a
> few tips on making their songs even better.
>
> Just a note that the next newsletter will be sent on August 21.
>
> ============================
> Do chord progressions baffle you? Do you feel like you just need a
> few suggested progressions, and you'd be writing the songs that are
> rolling around in your mind right now? Get over fifty pages of chord
> progressions by downloading "Essential Chord Progressions." And start
> writing your songs! Visit:
> http://www.essentialchords.com
> ============================
>
> 1. GENERATING EXCITEMENT.
>
> As songwriters, we often focus on structure, chord progressions,
> lyrics and melodies - the essential "stuff" of songs. But if your
> songs aren't generating excitement and causing people to talk about
> your music, (let me be frank) you may be wasting your time. You can
> look at every aspect of a song and sing its praises, but if together
> those components don't cause people to get excited about your
> creation, you're missing the point. Because it doesn't really matter
> how good a song is if no one is listening.
>
> In "The Essential Secrets of Songwriting" I advise budding
> songwriters to study the music of the pros, because that is the way
> we find out what has worked, and why it has worked. But if then you
> simply try to recreate that music, you'll find that "excitement" is
> the missing ingredient. And the excitement is missing because the
> novelty of a new song can't usually be recreated.
>
> So what do you do? Here are some Quick-Tips for helping you stir up
> some excitement in your songs:
>
> i) Take another look at the basic rhythm of your intro. I often find
> that songwriters lay down a basic, predictable rhythm in the rhythm
> guitar, let it repeat a few times, and then start the verse. So if
> you've got a great song in your mind, why are you introducing it with
> such a boring intro? Find a way to spruce up that intro as a way of
> getting listeners excited about what they're about to hear. A rhythm
> guitar intro is very predictable in itself, so think of other ways to
> get the song started - a solo melody, a percussion riff, or just
> start right in. Take a listen to Beatles' songs, and you'll be
> surprised how many songs start right in without an intro, or with a
> non-standard or strange beginning. For example, "All You Need is
> Love" starts with part of the French national anthem. A unique (I
> didn't say "weird"
> ways.
>
> ii) It may surprise you to know that chord choice is not necessarily
> the reason that songs lack excitement. Some of the best songs ever
> written use only three or four chords. But you can inject some
> innovation and excitement into your songs by modifying some of your
> chord choices. Try adding 7ths or 9ths to chords, or experiment with
> a pedal bass line. Some chords can act as substitutes for others, and
> it can generate some needed excitement into the build of your song.
>
> iii) Try performing your song at different tempos. You may discover
> that the tempo you thought was the right one just causes the song to
> "sit there," while a faster (or slower) choice may be just what is
> needed to set your song apart.
>
> iv) Look at the melody. Does it contain leaps, or is it all step-wise
> motion. Music with leaps that make good sense are great ways to
> inject excitement. "All By Myself," sung by Eric Carmen and later by
> Celine Dion, features important leaps as an integral part of the chorus.
>
> v) Organize a concert for yourself, and advertise it months in
> advance. Universities are a great place to book a little spot to
> perform your songs. Next month's newsletter will have more detailed
> advice on putting on a concert, but keep these suggestions in mind:
> i) Advertising months in advance makes your performance seem like
> more of an event; 2) Spend a little money on well-designed and
> produced posters that reflect the kind of concert you're planning to
> give; and 3) Practice your songs so that you give a polished,
> professional performance.
>
> Never neglect excitement in your songwriting. It is key to getting
> people to look at your songs and remember them. And as I say on my
> website, an architect can build the best apartment building in the
> city, but if the way it looks doesn't generate excitement, no one
> will move in.
>
> ======================
> For a limited time, with your purchase of “The Essential Secrets of
> Songwriting,” you will receive a FREE e-book by Gary Ewer, entitled
> “Ten Most-Asked Music Questions.” This book will answer questions
> that many are asking: How to buy a used instrument, How to improve
> your ear, How to know if your music is too loud, and others. It also
> includes a listing of ten of the best music websites out there right
> now. Read more at:
> <http://www.secretsofsongwriting.com/prepurchase2.html>
> ======================
>
>
> *********************************
> To unsubscribe from this newsletter, send an email to
> info ät pantomimemusic dot com with “unsubscribe” in the subject field.
> (Please be assured that your email address is never sold, rented or
> given to anyone else.)
> *********************************
>
> Gary Ewer’s Easy Music Theory on CD-ROM is the ultimate in music
> theory instruction. Find it at <http://www.easymusictheory.com>
>
> *********************************
> Are you struggling with note-reading? Try the Note Reading Boot Camp
> for some *serious* drilling! Visit:
> <http://www.notereadingbootcamp.com>
> *********************************
>
> If you would like your questions answered, please feel free to write
> me directly at gary ÄT pantomimemusic punktdings com. I would love to help you with
> your songwriting projects if I can.
>
> All the best!
> -Gary Ewer
> Write better songs! Visit <http://www.secretsofsongwriting.com/
> prepurchase2.html>
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